Polk Saver

If you’re like most small businesses, spending around $200 to $250 every month on phone service is normal. But did you know that you could make phone calls over your Internet connection, and save money by doing so?

Voice over Internet Protocol (or VoIP) has been around for a couple of years now, although the technology has gained avid supporters and customers recently as individuals and businesses become more cost-conscious. VoIP converts the sounds you speak into digital information that can be carried over the Internet connection. If you already pay for Internet connection, you don’t need to pay a separate phone bill by simultaneously using the set up for the VoIP digital phone service.

Read the rest of this entry »

The economy’s faltering and your business is feeling the pinch of the recession. Who doesn’t? Even big corporations are getting bail-outs left and right!

Customers are becoming selective in their purchases. Yet they still continue to buy from trusted and well-known businesses. They look for “value” in their purchases. They are going to buy from someone. They’re likely to buy from businesses that they know and like. That’s why advertising, especially in a down economy, makes your business stronger not just for the short haul, but also long-term.

Read the rest of this entry »

If costs are rising, and your business is grappling from the effects of the current recession, there may be a way to alleviate your situation. If the very existence of your income-source is being threatened by escalating business expenses and sales are slowing down, you may benefit from this smart business tip.

Cut your costs by moving your business or office into your home. Be a home-based business, ride out these challenging times, and come out of the recession stronger than ever.

Read the rest of this entry »

During tough times, as we are experiencing right now, finding new customers to your business is equally tough—in some cases even impossible. But this doesn’t mean that you cannot prosper and be profitable. And this can be done only by retaining your current customers, and possibly asking them for more sales or increasing the frequency of their purchase. Remember, it costs twice as much to gain a new customer as it does to hold on to an existing one.

Read the rest of this entry »